We Care

Most dermatologist commercials look the same; they feature a doctor looking awkwardly in to the camera and reciting memorized lines.  Livonia Dermatology wanted to feature Dr. David Pegouske in its commercial, but in a way that would allow the viewer to get a sense of his personality.  We filmed an interview/conversation with Dr. Pegouske, a technique which allowed to him to come across in a more relaxed, natural manner.